Branding

1. BRAND GUIDELINES

These guidelines proved to be a challenging project which helped me grow as a designer. I wanted the brand to feel whimsical but polished. This project took about three weeks to complete which meant I had to be doing many things at once: designing the book itself, writing the body copy, and creating each of the mockups.

The logo was designed from a hundred sketches that were turned into nine mockups. (When sketching three companies were in mind for possible rebrands.) The logo was chosen from those nine options and later refined.

Here are the nine options:

This logo is made of tape as most of the assets for this project were made of it. I created a tape typeface and then scanned it.

The Tapea Lisa required three different kinds to give the piece interesting textures and colors. I animated advertisements and created a billboard.

2. CAPSTONE LOGO

When I was creating a visual novel video game concept I needed a particularly eye catching logo that felt like it would belong on a band tee. This was very fun to design as I love alternative bands.

I took a different approach ideating for this logo. I used inks and created angular letterforms over and over until one was readable.

3. READYMADE MUSEUM